BREAKDOWN | Legend 3D and Mocha in Spider-Man
Legend 3D is a stereo conversion and compositing company based in San Diego. They've worked on films like Spider-Man, Ghost Rider, Hugo, Transformers and Puss in Boots.
Planar tracking is powerful for tasks such as placing logos on billboards and tracking screens and displays, but can also be used for rotoscoping and other complex techniques (check out the Imagineer channel for more).
Mocha comes bundled with Adobe After Effects, but there is also a stand-alone version: Mocha Pro, which has a lot more features.